Timeline of Lincolns Boyhood and Early Career

Terrorism, Cia, And South America - 1062 Words

Terrorism, CIA, and South America Terrorism. This word has caused more change in the 21st century than any other thought, policy, or idea. This change can not only be seen in the political realm, but in the academic realm as well. Since the attacks on September 11, the study and research of terrorism has grown exponentially. One area of research that is gaining popularity is whether or not the United States itself has participated in acts of terrorism as defined by the CIA. The largest of these claims revolve around CIA involvement in South America. However, an examination of these operations carried out by the CIA in South America will show that this is not the case. This will be shown by examining the definition of: terrorism, covert†¦show more content†¦. . We also consider as acts of terrorism attacks on military installations or on armed military personnel when a state of military hostilities does not exist at the site. The FBI has taken a similar approach to defining â€Å"terrorism.† The Federal Bureau of Investigation defines terrorism as the unlawful use of force or violence against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in the furtherance of political or social objectives. The CIA, while having a similar approach to the FBI, has a more international focus. The term terrorism means premeditated, politically motivated violence perpetrated against noncombatant targets by subnational groups or clandestine agents. The term â€Å"international terrorism† means terrorism involving the territory or the citizens of more than one country. The term â€Å"terrorist group† means any group that practices, or has significant subgroups that practice, international terrorism. Each of these definitions focus on the motives and methods of the specified organization. They are also useful in determining whether or not an act committed by a group was an act of terrorism or not. However, they do little to analyze a group prior to them taking action. The Department ofShow MoreRelatedTorture Right Or Wrong?1215 Words   |  5 PagesTorture right or wrong? â€Å" The object of terrorism is terrorism. The object of oppression is oppression. The object of torture is torture. The object of murder is murder. The object of power is power. Now do you begin to understand me?† - George Orwell, 1984 Abducted in pakistan in March 2003, Majid Khan was waterboard twice, hung by his hands, naked and shackled, and submerged in tubs of ice until he thought he would drown, he was also sexually assaulted while hanging from the ceiling naked. InterrogatorsRead MoreTerrorist Attacks on 9/11 Part 1 Essay1175 Words   |  5 Pagesespecially the United States, views and reacts to terrorism. The four coordinated attacks were thought out and launched by an Islamic terrorist group known as al-Qaeda. These attacks killed almost 3,000 people and caused close to 10 billion dollars in damages. The casualties and costs are considerably high if the fight against terrorism and those that have fought in the war on terrorism are taken into account. The attacks were focused on the North and South World Trade Towers, the Pentagon, and an unknownRead MoreThe Mystery War Against Hanoi1137 Words   |  5 Pagesabout about military hostility perpetrated alternately wanted Eventually Tom s perusing th e us government need aid regularly advocated in the sake about battling international terrorism, a book need seemed which documents America s part Concerning illustration those coordinator of the greatest crusade from claiming terrorism Also damage since planet War ii. 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INTRO: Throughout history people have committed actions in order to protect their interests. If their interests are threatened they will do anything in their power to eliminate the threat. This is exactly what happened in Chile while Allende was President. He was a threat to the wealthiest in the world, who mostly all had some sort of investment in ChileRead MoreUnited States Involvement During Vietnam War990 Words   |  4 Pageshypocritical their government is acting and reacting. As with the Domino theory US feared about their own own safety and was afraid to lose to world of communism, there strategy in fighting with communism and taking actions that even if they could not be terrorism considerably they has been involvements. For example US involvement in Vietnam war through out the1950s till 1960s. In that incidence united states supported France which was more a democratic side and rejected vietnamese nationalist Ho Chi who wasRead MoreOutside Evaluation: The Patriot Act Essay1158 Words   |  5 Pages Americas false sense of security was dealt an unimaginable blow from terrorists that hijacked American planes, then used them in the single most horrific event in modern US time. If we have learned anything from these ungodly acts, it is that America is very resilient. A little over a month after the September 11 attacks, congress passed a provision that, former President George W. Bush, signed into law. This law is called the USA Patriot Act. The purpose of this law was to ensure that futureRead MoreThe War On Terrorism And Terrorism1614 Words   |  7 PagesIts more than 15 years yet America is not, nor is the world the same as prior to September 11, 2001, terrorist attacks. Suspicions and distru st of â€Å"other†, fear of the unknown, and unease about the role and status of the United States of America permeates the air. Islamophobic attacks increase by 1,700% in 2001. Prior to 9/11, the FBI recorded just 28 hate crimes against Muslims. The following year it increased to 481. For visible Muslims, the threat of violence and abuse is even higher (especiallyRead MoreThe Stony Man By Mack Bolan1016 Words   |  5 Pagesofficer is the White House and takes on the jobs that the FBI, NSA or CIA can or will touch. It is so that the White House can say that they do not know about or did not sanction the actions that the team is doing. But at the same time, they can be kept up on all of the things that the group is doing on a given mission. The Stony Men were put together so that Mack Bolan s skills and know-how could be put to good use fighting terrorism. Mack is someone who was able to take on the KGB all by himself. Read MoreThe War On Terror Essay1313 Words   |  6 P agesbuilt. The year before the Berlin wall fell; CIA analysts reported that Communist East Germanys economy was larger than West Germanys. People believed them. In much the same way, the worldwide network of supposed or potential allies of Osama bin Laden has been steadily expanded by government alerts since 9/11. These fanatical terrorists are not just in the Middle East; the same type has been spotted in East Asia and Africa, even South America. National security experts urge counterterrorism

Report on Radio Frequency Identification

Questions: Evaluate the use of Radio Frequency Identification (RFID) technology.Your evaluative report should include the following: a) Briefly explain how the technology works. b) Explain the business or technical problem the technology is designed to solve. c) Identify the technologys limitations. Does it create any new problems? d) Evaluate at least one organizations implementation of the technology. e) Assessment of the technologys prospects for success in the marketplace. Answers: 1. Introduction As opined by Geng et al (2014) the radio frequency identification technology is a technology that is growing promptly in the field of identification and tracking of objects or a person due to its lesser cost and the reliability than the other technologies. This technology uses the electromagnetic field to transfer the data from tag that is attached with an object with the target of identifying and tracking the object. The reader system does not require a line of sight to read a tag or its information. This report describes how this technology works, the problems that are solved using this technology, its limitations and the chances to be successful in the marketplace. As stated by Coisel Martin (2013) the use of the RFID technology has increased but still it have to address the privacy concerns for an individual. The RFID tags can help in providing a larger set of unique IDs that the traditional methods so that more number of objects or individuals can be tracked at a lesser cost. 2. The working principle of RFID There are different types of RFID are in existence, but generally the RFID devices are categorized into two categories, i) Active and ii) passive devices. The active RFID tags are those, which need some continuous power source to operate. On the other hand the passive RIFD tags are built with an inbuilt power source (Zhu et al., 2014). These types of tags have a limited lifetime and provide a limited number of read operations. An example of the passive RIFD tags is the transponders that are attached with the aircrafts to determine the national origin of it (Howell et al., 2014). 2.1 Passive tags: The passive tags are integrated with inbuilt power source or batteries and have an indefinite operational lifetime. The tag contains three components that are a semi-conductor chip, an antenna, and some kind of encapsulation. A RFID tag is a combination of a transponder and an antenna and the receiver part consist of a transceiver and an antenna (Bekkali et al., 2015). The transceiver produces a feeble radio signal that may be at a distant of two feet or a couple of yards. This signal is important to activate the tag and this signal is transmitted using the antenna. The signal from the reader works as a source of energy that is used by the tag. The transponder is the part of the RFID tag that changes the radio frequency or signal into energy, additionally it sends and gets messages from the tag. When the transponder is hit by the radio waves, the waves oscillate along the length of the wave. When RFID tag have some energy and is activated then the transponder is also awakened (Landt Melville, 2013). Then the transponder instantly spread out all the data it has on it. This entire procedure can be completed in a couple of milliseconds. Therefore it can be stated that the RFID technology works in the following steps, i) The reader sends signal to the tag and awakens the transponder ii) The transponder and the transceiver use the properties of the electromagnetic fields and waves using the radio frequency antenna. Fig: Working procedure of RFID (Source: Michael Michael , 2013,pp-80) 2. Use of RFID in solving different business and technology problems The RFID tags are used in the various fields of various industries for tracking, sending and receiving data and also protecting the personal organizational assets. Other uses of the RFID tags are discussed below. 2.1 Identifying the location of an object or person: If a tag is assigned in a known area then it can be possible to identify the current position of the item. Different postal services and logistic companies like Finland post, FedEx, implemented this RFID based tagging and locating system of their packages ( Michaelides Forster, 2013). This technique is used to determine the handling and the destination of a particular package. 2.2 Tracking the organizational asset: The RFID techniques are also used in the tracking the assets of any organization. This technique are used in the system to locate the assets or equipments that are often stolen (Lu et al, 2013), less utilized or are not found at the time when they are needed. 2.3 In retailing and supply chain management: The RFID technique is also used in the retail business and in the supply chain management. For the retail business, the retailers are right now concentrating on improving the network proficiency and ensuring item is on the shelf of the shop, when consumer need to purchase it. Also the companies are using the RFID tags to track their shipments from the source to destination until it arrives ( Zhang, Dong Hu ,2012). 2.4 In security and access control: At any jobsite, workplace or at home the RFID tags are used as a method of security and controlling the access. At the jobsite it is done to restrict the persons or the vehicles from entering into the restricted area. Also at any workplace the use of the RFID tags makes it easier to control the access. Since the employees can hold up a card attached with a RFID tag and unlock the door rather than using the traditional key and lock process (Kumar Rahman , 2014). Since this process consists of lesser wear and tear then the maintenance is also less. All this helps in decreasing the total implementation cost and affordable to the companies providing a higher level of security. 3. Limitations of RFID technology Although the RFID technology adoption rate is increasing day by day by but there are some issues are also emerging related to this technique. Like, 3.1 Interference of other wireless devices: The tag and the reader often face problems in transmitting the frequency waves if any other wireless devices is working within the range. Also trying to read the signals from several tags ends up with collisions of the signals (Ajaegbu et al., 2014). This kind of can be solved by using the trial and error method in practical situations. Like the repositioning of the devices may solve the issue. 3.2 Economic and manufacturing issues: The cost of the RFID tags depends on their types. It can cost from minimum 25 cents to $1 depending on their quality (Mayordomo et al., 2014). This forces the application of the tags only in the costly goods or items over the long range. Again the production of the tags is also not flawless. 25-30% of the tags used in the pilot projects marked as defective in real scenarios. 3.3 Privacy and security issues: The issue of privacy and the security is most important point of concern. For the tag and the readers its important to ensure that the data transmitted by the tags cant be seen or read by the unauthorized person. To do this the company can force a encryption technique over the transmitted data. 4. Implementation of the RFID technology in the Pilkington Library: The Pilkington university is situated ThePilkington Libraryis an academic library atLoughborough University, situated inLeicestershire. This library previously used the technology of Barcodes to issue the books to the readers by self service method, but in the year 2008 the administrators decided to change the technology with the RFID. The university purchased the five smartServe units (Mahajan Singh, 2014). These units are able to issue, return and renew books, permit the readers to access to their records. So that they can see their status of holds, fines, outstanding amounts etc. The users can pay fines utilizing coins through the units. In the new system the users dont have to put the books in a certain way for the issuance of the books. The units also have the swipe mechanism instead of the slot mechanism that were used for the barcodes. 5. Future prospect of the RFID technology Advancements in RFID innovation helps in, In expanding the memory limits, Extended range of connectivity and quicker handling of the tags and the readers. The better designing of the antennas that are required for the better performance of the tags then so improved antennas are also going to improve the quality of services by this technology. The RFID would not be be able eventually replace the barcode mechanism. The reason behind this is the incorporated circuit in a RF tag will never be as practical as a standardized tag mark (Liao et al., 2013). In any case, RFID will keep on growing in its set up specialties and the standardized tags will be alternately used in the industry simultaneously. 6. Conclusion The RFID technology is able to provide large number of benefits. With the advancements in the technology its possible to have its applications in the areas in which no one has imagined to do (Hkli et al. 2013). The components that are used in the tags and readers are simple radio communication tools but their broader deployment raises concerns about the privacy and securities. These concerns should be addressed by determining the situations and places the technology will go and the way it is going to be used (Talavera et al., 2015). References Ajaegbu, C., Idowu, S. A., Omotunde, A. A., Abel, S. B. (2014). Concurrency Control Technique in RFID Implementation.Compusoft,3(2), 519. Bekkali, A., Zou, S., Kadri, A., Crisp, M., Penty, R. (2015). Performance analysis of passive UHF RFID systems under cascaded fading channels and interference effects.Wireless Communications, IEEE Transactions on,14(3), 1421-1433. Coisel, I., Martin, T. (2013). Untangling RFID privacy models.Journal of Computer Networks and Communications,2013. Geng, L., Bugallo, M. F., Athalye, A., Djuric, P. M. (2014). Indoor tracking with RFID systems.IEEE Journal of Selected Topics in Signal Processing,8(1), 96-105. doi:10.1109/JSTSP.2013.2286972 Hkli, J., Sirkka, A., Jaakkola, K., Puntanen, V., Nummila, K. (2013). Challenges and Possibilities of RFID in the Forest Industry.Radio Frequency identification from system to applications, 302-323. Harding, A. C., Suhr, J. K., Allen, N. P. (2015).U.S. Patent No. 8,944,332. Washington, DC: U.S. Patent and Trademark Office. Howell, B. J., Poplawski, J. R., Lawrenz, B. K., Brandt, J. H. (2014).U.S. Patent No. 8,851,389. Washington, DC: U.S. Patent and Trademark Office. Kumar, A., Rahman, S. (2014). RFID-enabled process reengineering of closed-loop supply chains in the healthcare industry of Singapore.Journal of Cleaner Production,85, 382-394. Landt, J., Melville, M. G. (2013).U.S. Patent No. 8,432,255. Washington, DC: U.S. Patent and Trademark Office. Liao, H. W., Wang, P. H., Sheu, M. L. (2013). Design and Implementation of an eBook Access Control Protocol. InIntelligent Technologies and Engineering Systems(pp. 667-673). Springer New York. Lu, M. T., Lin, S. W., Tzeng, G. H. (2013). Improving RFID adoption in Taiwan's healthcare industry based on a DEMATEL technique with a hybrid MCDM model.Decision Support Systems,56, 259-269. Mahajan, P., Singh, N. K. (2014). RFID and It's Use in Libraries: A Literature Review.International Journal of Information Dissemination and Technology,4(2), 117-123. Mayordomo, I., Mateu, L., Roth, M., Sobirai, D., Koehler, A., Spies, P., Muench, U. (2014, July). An Evaluation of Energy Harvesting for Smart UHF RFID Tags. InSmart Objects, Systems and Technologies (Smart SysTech), 2014 European Conference on(pp. 1-8). IEEE. Michael, K., Michael, M. G. (2013). The future prospects of embedded microchips in humans as unique identifiers: the risks versus the rewards.Media, Culture Society,35(1), 78-86. Michaelides, Z., Forster, R. (2013). The Use of RFID Technologies for E-Enabling Logistics Supply Chains.E-Logistics and E-Supply Chain Management: Applications for Evolving Business, 198. Talavera, H. E., Banks, J., Smith, N. R., Crdenas-Barrn, L. E. (2015). Enhancing the management of shared inventory in the steel industry using RFID: an alternative to bar codes.International Journal of Machine Learning and Cybernetics,6(5), 733-745. Tang, L., Cao, H., Zheng, L., Huang, N. (2015). Value-driven uncertainty-aware data processing for an RFID-enabled mixed-model assembly line.International Journal of Production Economics,165, 273-281. Yang, P. C., Lee, M. T., Chang, Y. C. (2016).U.S. Patent No. 9,311,589. Washington, DC: U.S. Patent and Trademark Office. Zhang, X., Dong, Q., Hu, F. (2012, November). Applications of RFID in Logistics and Supply Chains: An Overview. InICLEM 2012@ sLogistics for Sustained Economic DevelopmentTechnology and Management for Efficiency(pp. 1399-1404). ASCE. Zhu, W., Cao, J., Xu, Y., Yang, L., Kong, J. (2014). Fault-tolerant RFID reader localization based on passive RFID tags.Parallel and Distributed Systems, IEEE Transactions on,25(8), 2065-2076.

Santa Ana Winds Ap Lang Essay Example

Santa Ana Winds Ap Lang Essay Santa Ana Winds Passage Ap Lang In the piece, Joan Didion describes the Santa Ana Winds which hit Los Angeles every so often. The winds are seen as a threatening issue, as Didion describes them as dangerous and unwanted. The passage portrays her view on the Santa Ana winds as something horrendous that makes a dramatic effect on the inhabitants of Los Angeles. In the first paragraph Didion begins by describing the eerie feeling in the air with words that connote an anxious tone, such as uneasy, unnatural, and tension. She does not mention what she is describing in her piece until the next aragraph, which creates suspense and gives the reader the impression that the subject she speaks of is a terrible thing. Once she reveals the subject, the Santa Ana Winds, the piece gains a certain emphasis and the reader instantly connects it with being malevolent. Didion also depicts the scene which many denizens of the Los Angeles area will encounter during the Santa Ana period: For a few days now we will see smoke back in the canyons, and hear sirens in the night (239). We will write a custom essay sample on Santa Ana Winds Ap Lang specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Santa Ana Winds Ap Lang specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Santa Ana Winds Ap Lang specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this excerpt she describes how the wind will cause many fires and maybe even deaths, which give the impression that the winds are very dangerous. The author remember how due to the wind [She] rekindle[d] a waning argument with the telephone company (239). The argument had weakened but the winds evoked a rage inside her that burst into uncontrollable actions, revealing how the wind negatively altered her emotions and actions. In the second paragraph of the passage Didion describes the Los Angeles area during the Santa Ana period. The author recalls being told that the Indians would throw themselves into the sea when the bad wind blew (239). This creates an image of the wind being a feared force, which was horrible enough to make native-Americans run and hide. She also depicts the yellow glow in the sky which is sometimes called earthquake weather. Earthquakes are destructive and significantly alter human behavior as they create disparity in the habitant. This clearly reveals that Didion believes that winds are Just as destructive as an Earthquake except the winds do their deeds by activating mechanistic behaviors. Her neighbor, during the Santa Ana period, would tell [her] that he had heard a trespasser, [and] next a rattlesnake (239). This image reveals the winds negatively altering her neighbors emotions and mental state. He becomes increasingly paranoid, defensive, and violent. In the first half of the third paragraph Didion starts off with a quote, every booze party ends in a fght. Meek little wives feel the edge of the carving knife and study their husbands necks. Anything can happen (239). By using a second view of the winds, she grabs the readers attention and also adds to the credibility of her opinion. The quote also emphasized the fluctuation of human actions due to the Santa Ana wind. The author adds that the basis for the effect is also backed by science and further personifies the wind by describing it as malevolent. Although she contradicts herself, she still gets her point across fairly well. She also adds how the doctors hear about headaches and nausea and allergies, about nervousness, about depression (239). In this sentence fragment Didion uses parallelism in order to show a connection between the symptoms which are all caused by the same Santa Ana wind, making them seem more malignant then they really are. In the second half of the final paragraph Didion begins using facts, saying that the children become unmanageable the suicide rate goes up[. ] and in the courts of some Swiss cantons the wind is considered a mitigating circumstance for crime (239). The author uses pathos to get the reader to see how the winds ause people to go wild. Their brains are negatively impacted by the wind. Near the end of the passage the author uses a periodic sentence: In any case that positive ions are there, and what an excess of positive ions does,9in the simplest terms, is make people unhappy (239). Didion uses a periodic sentence to emphasize that ultimately the winds cause unhappiness and despair in the people of Los Angeles. This sums up her opinion throughout the entire piece. Overall, Didion views the Santa Ana winds as pernicious to humans. She uses syntax, imagery, and diction to unveil and reveal her opinion to the reader.

Google Recruiting Process Essay Example

Google Recruiting Process Paper The recruitment process at Google BY maximum 1. Introduction Google has gained an excellent reputation as an employer by the unique organizational culture the company has created and by the way It treats their employees. Google has become one of the most sought after employers: last year the company was receiving about 75,000 applications a week at peak times (Waters, 2011). In order to keep and further develop their unique culture and to hire the appropriate candidates for it, Google emphasizes on developing a recruitment culture within the organization. However, the question raised here Is how to establish recruitment culture In a company and how to deal effectively with such an enormous number of applications? And furthermore, how to figure out the right candidates that will suit to the company s culture and further contribute to its growth? This term paper first will show how the recruitment process at Google has developed and than illustrate important characteristics of it. Secondly, the theoretical background will be demonstrated and a conclusion on the topics highlighted before will be drawn. The recruitment process at Google Development of the recruitment process To change the way the company recruits was considered first In 2005, when Google had to readjust Its high bars for hiring employees due to Its rapidly growing business. Co-founder Sergey Bin was recognizing long recruitment processes were holding back expansion and in March 2006, a new head of human resources, Laszlo Bock, was introduced. Before Bock came in charge applicants had to pass more than 6 interviews on average and often even exceeded 10. We will write a custom essay sample on Google Recruiting Process specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Google Recruiting Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Google Recruiting Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also did Google turn its nose at engineers who had less than a 3. 7 average (Hansel, 2007) and was known for a long- assisting recruitment process in which applicants where involved up to several month. A lot has developed since that. Bock recognized that the Interface with new potential employees had to be changed and started to restructure the recruiting process step by step. Already in June 2007 average interviews job applicants had to pass went down to 5 and the number of new employees hired went up from 13 to 16 a day. Overall recruiting was streamlined, before Bock came into office candidates who came from elite schools with a high grade-point average were favored, whereas now read-point average Is no formal requirement anymore. Thereby, candidates who do not have college degrees but do provide solid professional track records(Hansel, 2007) have the chance to get employed, as well. Characteristics of the recruitment process What differs Google from most other highly valued companies Is that they pay huge attention on tenet recruitment process as well as spending large amounts AT money on it. The company has fund recruiting to the point where the function is in a league by itself (Sullivan, 2005) and has gone exceptional steps to change the way employees work at Google in order to create a unique working culture. To find the right people to match to the chaotic and competitive culture (Delaney, 2006) at Google the company also crosses boarders and attempts to discover new ways more traditional companies would probably deem as not appropriate in terms of recruiting. Google started to analyze the personality of their current employees in order to derive traits that may not seem visible at first sight, but may also contribute to success in the company to at least some degree. Already in summer 2006 employees ho worked at least 5 month at Google were asked to fill out a 300-question survey. Nowadays every applicant is asked to fill out a comparable survey. Google thereby tries to analyze every little piece of personality and life experience that could make a prospective employee a meaningful enrichment to the company. Questions to employees may include what pets they own, what magazines they subscribe to, how many patents they have or when they first used a computer. A number of formulas created to evaluate the survey than calculates a score ranging from 0-100 in order to establish a measurable corporate fit for the unique corporate culture at Google. The key driver to run such an inconvenient questionnaire is that applicants should create an organizational citizenship, which is also in part tested on in the questionnaire. Google seeks to hire innovative and entrepreneurial talent, rather than strictly focusing on intelligence as selection criteria. The designer of the survey and todays director of staffing, Todd Carlisle, states that Google thereby tries to figure out things you do that arena t technically part of your Job but make Google a better place to work (Hansel, 2007). By that, Google tries to manage to find the right people to fit into their culture and further contribute to it. Furthermore, Google maintains a very large, flexible, and motivated recruiting force. The company does not reveal exact numbers, but it is estimated that it keeps up to 70% of its recruiters as contractors, providing them with only 6 to 12 months contracts. Thereby it is guaranteed that the recruiting force is kept motivated and Google stays very flexible regarding its staffing need: As needs of hiring new employees rise up, new contractors can quickly be signed, as well as being quickly red when the need for recruiting is diminishing.  However, in general it can be stated that Google keeps a very high recruiter-to-employee ratio: Conservative estimates state that that Google has 1 recruiter for every 64 employees; a very high number compared too 577-to-l ratio for most large companies. Theoretical background Several researches suggest that test of general mental adaptability (GAMMA) and cognitive ability tests are considered to be effective predictors of later Job performances, such as Google conducts them. GAMMA is defined to be valid in case the assure Includes a variety AT Items measuring spectacle ODL t II less or Tanat condones two, three, or more specific aptitudes (Slogan, 2003). Since Google is testing their applicants GAMMA on a large scale one can conclude that the companys questionnaire produces satisfactory and informative results. Additionally, personality measures seem to be an increasing trend among organizations as part of their personnel selection practices. When surveys taken in 2002 still revealed pessimism about the use of personality testing, already in 2004 the use of integrity tests has been growing y 20% a year and more than 40% of Fortune 100 companies reported using personality tests (Rottenest, Goofing, 2006). Google therefore does not only follows a trend but actively brings forward developments in international staffing. 4. Conclusion One reason why Google does create such an innovative hiring process is that are concerned to miss out some of the best candidates, as the company is enormously fast growing. Google has doubled the number of employees in each year from 2004 to 2007. Furthermore, in nowadays business environment a strategic focus on nagging people is essential to become a highly innovative company. A company cannot be capable of maximizing innovation if it is not capable of recruiting and retaining innovators. Google has succeeded in not only recruiting, but also retaining these innovators and top performers by changing the way their employees work. One aspect that makes Google such an attractive employer is that the work itself becomes an essential attraction and recruiting force, and thus a driver of innovation and motivation.

Telstra SWOT Analysis and Marketing Strategies Essay Essay Example

Telstra SWOT Analysis and Marketing Strategies Essay Essay Example Telstra SWOT Analysis and Marketing Strategies Essay Essay Telstra SWOT Analysis and Marketing Strategies Essay Essay IntroductionTelstra Corporation is a telecommunications and information services company. It provides a scope of services including fixed line services. Internet entree. and concern services. Telstra is the market leader in the telecommunication industry in Australia. with one of the most outstanding trade name names. However. its merchandises and operating services face an increasing menace from rivals. An analysis with recommendations of Telstra selling is necessary in order to better its public presentation. 2. 0 SWOT Analysis2. 1 StrengthsTelstra is one of the biggest trade names in Australia and dominates the taking concern place of telecommunications and information services in this state. Telstra owns and operates an extended web substructure which will give it a competitory advantage over industry challengers. whose webs fail to cover all of Australia. particularly the distant and rural countries of the state. Telstra has the latest engineering on Mobile ( Next G Network ) and broadband ( ADSL 2 Plus ) to vie with other telecomm operators. Telstra has 115 owned Telstra branded shops and 153 accredited stores that are strategically located across Australia. 2. 2 WeaknessesTelstra is deficiency of enterprise to diversify internationally and limits its growing scheme. The monetary value of nomadic phone and broadband programs are much higher than those of the other companies. Telstra reduced fixed line advertisement and invested a immense budget on advancing new merchandises such as Next G Network. Telstra is maintaining concentrating on postpaid Mobile phone programs instead than prepaid nomadic phone. 2. 3 OpportunitiesTelstra is the Australian government’s contracted informations provider. Through a authorities enterprise. Telstra expanded its CDMA web to rural countries. Therefore. the company has one of the most extended CDMA webs in Australia. Telstra has expanded their services into a extremely demanded subdivision of the telecommunications market with the execution of 3G. It leads to the increasing demand for broadband. The increasing demand for broadband has been a displacement from dial-up to ADSL 2 Plus broadband connexions. And seemingly. it will be followed by the immense demand for the faster Internet entree among the bing users. 2. 4 ThreatsThe nomadic phone market about reaches impregnation in Australia. The client behaviour has significantly changed ; Telstra will happen it progressively hard to vie for new clients. Telecomm equipment was damaged by bushfires. ACCC mandated entree to Telstra’s local web by publishing local cringle unbundling makes the competition fierce in Australian telecom market. 3. 0 Marketing Situation Analysis3. 1 Existing and Potential SegmentsIt is really of import to specify market in footings of section. as it will ease fine-tuning the attempts to aim the market. Based on Telstra’s selling research. the mark sections are aimed towards understanding and fulfilling its client demands ( Shanahan 2006 ) . As Telstra services a broad demographic of clients. its merchandises are segmented harmonizing to the different mark markets. Telstra’s nucleus concerns are land lines. nomadic phones. cyberspace and information services. And its current sections are single A ; household. little concern. concern endeavor and authorities. Basically. Telstra has covered most of the available sections in its concerns. For the future enlargement of Telstra. the company should supply better services to the bing cleavages and besides aim the international market. Telstra could offer new services such as music downloads and streaming media. which require broadband entree velocities. development of faster and cheaper broadband engineerings. and authorities plans to widen broadband coverage. For nomadic phone clients. Telstra could add more 3G content for diversenesss need. This altering tendency would be one of the cardinal growing drivers for Telstra. As the biggest telecommunication supplier in Australia. Telstra should widen its market internationally. Developing states. such as China and India. are the possible market for Telstra in the Asia-Pacific part. And the mark sections may include rural country ( Farms ) . concern and authorities. 3. 2 Telstra Market PositioningTelstra’s mark sections are based on cognizing clients and run intoing their demands. And its placement scheme is to show the valuable differences on merchandises and services offered and create competitory advantages. To place Telstra and capture its mark sections most efficaciously. the followerss need to be taken into consideration: Important: the cardinal difference to advance is the range and dependability of Telstra merchandises and services. Distinctive: advance the typical characteristics such as the easy entree to broadband via Mobile. Satellite. ADSL2 Plus and the drawn-out characteristics of utilizing nomadic phones. Superior: promote quality and the multi-functional applications of our merchandises and that services are superior to most of our rivals. Communicable: the above mentioned characteristics are catching and clients can easy place the differences. Affordable: the above mentioned competitory advantages offer high value benefits and our mark market can afford the monetary values. Profitable: one of the cardinal standards for choosing the above competitory advantages is that the company can present them productively. 4. 0 Marketing aims: The selling aims of Telstra for the hereafter market are: To section the industry and concentrate upon the mark client group in the identified mark part. To create public consciousness plans targeted at these markets and place them consequently. To place the company as unique. offering specific merchandises to the mark clients that satisfy their demands. To continue international enlargement and growing. peculiarly in Asia Pacific Region. 5. 0 Marketing StrategiesThe 7 P’s selling scheme is the cardinal component in marketing maps. All the selling aims mentioned above can be achieved in pattern by bettering the current bing selling strategies5. 1 ProductTelstra provides assorted merchandises and services in the telecommunications industry. They are land lines. nomadic phones and the cyberspace. Telstra must guarantee that its merchandises are run intoing the demands of the clients. In a merchandise life rhythm. the different characteristics of the merchandise should be observed. such as quality confidence. engineering and visual aspect. For case. after the cyberspace velocity is observed to execute ill through customers’ experiences. Telstra need to maintain the broadband innovate and better the public presentation. Telstra ferociously competes with the bing conventional nomadic phone service suppliers. and the turning market and untapped potency will present Telstra to the more ferocious competition. Consequently. the point is to distinguish Telstra on the impression of customers’ services and merchandises invention. and set up Telstra as a Modern high-tech telecomm company. Customer service could be one of the competitory advantages. Therefore. Telstra should better the ways to supply information or aid such as through 3G phone broadband. S. M. S and video message to clients. 5. 2 PriceTelstra seems to put monetary values higher than rivals on some of its merchandises offered. This means that the house is less willing to take part in monetary value wars and is more willing to repair monetary values. The pricing policy that Telstra chooses will reflect the market aimed at. Monetary values may be set to pull clients or to maximise net income. They may even be prepared to endure from short-run losingss in order to obtain a big market portion. Telstra may utilize such pricing policies as cost based pricing ( monetary values are based upon costs ) . market orientated pricing ( monetary values are based upon the analysis of the market ) and competition based pricing ( monetary values are mostly based on how rivals charge for their merchandises ) . 5. 3 PromotionTelstra would utilize publicity techniques to derive a competitory advantage. This could be done by above-the-line publicity ( publicity through an independent media ) . such as telecasting advertizements. newspaper advertizements. wireless and postings advertizements. and below-the-line publicity ( the house has a grade of control over the methods it uses ) . such as personal merchandising. direct mailing. trade carnivals and merchandise indorsements. Telstra has spent a batch of money on large name sponsorships such as Telstra Dome. Telstra Stadium and National Rugby League. However. patronizing a name may non be the best manner to pull clients. Telstra can cut down the outgo on large name publicity and put more money on advertisement through other methods such as nomadic phone S. M. S competition. blue tooth engagement study and unrecorded experience narratives on Telstra’s merchandises. 5. 4 PlaceTelstra shops are widely located throughout Australia. Telstra should maintain up their attempts on good placement in order to derive a non-price competitory advantage over the other market suppliers. For international market. it’s good for Telstra to turn up its ain stores in the chief metropoliss of other states instead than hold a joint venture with local traders. It will construct up Telstra’s image and trade name acknowledgment in those states. 5. 5 PeoplePeople with assorted non-English speech production backgrounds are employed by Telstra to function consumers. That is a cardinal component to fulfill the clients. Telstra takes people into consideration in the selling mix really earnestly. Therefore. it should maintain developing staff in order to cover with clients better. and holding the staff seting themselves in the customer’s place to understand what the clients want and speaking to the clients on the same degree. for illustration. they should non utilize proficient slang to the clients. 5. 6 Physical EvidenceEven though the good is intangible. the client can still experience that the physical environment of the shops. This will be displayed by the spending of the shops and the memorabilia such as Rugby squad shirts in the instance of Telstra. The psychical grounds is really of import because it will act upon the customers’ first feeling to the merchandises. The Telstra shops are clean and tidy. However. compared with Vodafone and Hutchison 3. Telstra shops are excessively crowded and packed in the metropolis. Therefore. in order to derive a better image from clients. Telstra should re-arrange the merchandises show and do more infinites for clients in peak hr times. 5. 7 ProcessSometimes Telstra will hold some study to clients in order to supply better services. For illustration. clients will be asked about the jutting clip spent on the phone and what clip they use the phone or international calls in order to happen the best trade. However. this may be a hinderance to the clients. particularly when they feel that excessively many inquiries are asked. Telstra should see the merchandising procedure as an of import component. if it hopes that the clients can acquire their merchandises as fast as possible and what the clients require. The enigma shopping revealed that client was being pressurized by staff when buying a Telstra Mobile phone. It resulted in an unenjoyable experience for the client. Besides. the new users took a longer clip to use for the latest engineering following G web due to strangeness with the new merchandise. Telstra should develop staff to service clients better in order to do the clients get the merchandises they want without fuss. A more efficient manner to buy merchandises and services on the Telstra web site will besides rush up the purchasing procedure. 6. 0 Selling Actions and ProcessesFor Telstra’s future enlargement and effectual execution of the selling schemes mentioned supra. the undermentioned selling actions need to be executed: Continuing to transform its corporate civilization and assign an image embassador to better public dealingss with the corporate aim of functioning the clients better. Establishing on-going staff preparations in order to update new products’ information and service clients betterPromotions on advanced merchandises and services including a scope of informations and information services such as wireless communications markets and 3G webs. Collecting informations and feedback from clients and suggestions on merchandises and services. Marketing selected international investing. acquisition and confederations. peculiarly with endeavors engaged in nomadic telecommunications. informations. the Internet or content-based concerns. Using its broadband capablenesss to develop and market extra broadband applications and to foster penetrate to the wage telecasting market in Australia. 7. 0 Marketing Measurement and Monitoring ProcessesTelstra can implement assorted measuring and monitoring techniques to accomplish the selling aims better. Gain feedbacks from Telstra clients through questionnairesGive feedbacks to employees on their public presentation through trainingRegard service quality of the employees as a critical standard in the motive mechanismRecord the gross revenues of each employee to bespeak the efficiency respectivelyMonitor client and employee interactions during concern operationsMeasure the alteration in abroad market share8. 0 ConclusionThe selling schemes are prepared for accomplishing Telstra’s selling aims. Currently Telstra has merely few direct rivals. However. the untapped and possible market will surely present Telstra to core rivals in the hereafter. The new Next G Network market is still in nascent phase and to be explored. The entry to this market gives Telstra many chances to research and derive footage in the market but at the same time it is accompanied by many challenges. The turning concern about engineering inventions will heighten the market growing in the hereafter ; this tendency is a major input to the continuity in this concern. Telstra still has to go on research and development to make better merchandises with improved characteristics. 9. 0 Mentions Shanahan J. 2006. Consumer-centricity: An thought whose Time Has Come. Australian Marketing Institute. viewed on 5 December 2006. Optus. viewed 24 January 2007 Hutchison 3. viewed 24 January 2007. Telstra. viewed 24 January 2007 Vodafone. viewed 24 January 2007 lt ; hypertext transfer protocol: //www. vodafone. com. au/ gt ;

Opinionated final paper- Essay Example | Topics and Well Written Essays - 750 words

Opinionated final paper- - Essay Example ten read the poem as a representative of the carpe diem theme, the speaker seems to step beyond the seize-the-day theme of â€Å"Gather Ye Rosebuds While Ye May† into darker territory. The speaker of â€Å"To His Coy Mistress† imbues the poem with sexual imagery, tone, and wording that is of a serious nature and that would put any female reader on guard against his advances. The very title and opening of the poem are aggressive in their tone. The speaker refers to the â€Å"coyness† of the Mistress (Marvell 1). Most women are naturally shy and reserved in terms of sexual relationships and pursuit of such relationships. Society places a stigma on those women who are too forward or who pursue sex too much. Because society does this, many women become offended if their suitors do not perceive them as reserved in regards to sex. The speaker of the poem tells the Mistress that the â€Å"coyness . . . were no crime† only â€Å"Had we but world enough and time† (2 and 1). This approach is the equivalent of the modern pick-up artist’s technique of complimenting a woman but combining an insult into the compliment. The speaker compliments his mistress for her shyness but then insults her for putting off his advances for too long. Most women would recognize the insult hidden within the compliment and take offense to the tactics of the s peaker. The speaker continues insulting the Mistress’ shyness and coyness and aggressively attacks another of most women’s insecurities, their beauty. After informing his mistress that he would wait hundreds of years for her to give in to his advances, he revokes that statement by insulting his mistress’ beauty. He builds himself up by detailing how he would wait for her love â€Å"Till the conversion of the Jews† (Marvell 10). But, he informs her that should she wait that long her â€Å"beauty shall no more be found† (25). This fear is one of many women. They fear that time will rob them of their beauty and of the ability to