Google Recruiting Process Essay Example

Google Recruiting Process Paper The recruitment process at Google BY maximum 1. Introduction Google has gained an excellent reputation as an employer by the unique organizational culture the company has created and by the way It treats their employees. Google has become one of the most sought after employers: last year the company was receiving about 75,000 applications a week at peak times (Waters, 2011). In order to keep and further develop their unique culture and to hire the appropriate candidates for it, Google emphasizes on developing a recruitment culture within the organization. However, the question raised here Is how to establish recruitment culture In a company and how to deal effectively with such an enormous number of applications? And furthermore, how to figure out the right candidates that will suit to the company s culture and further contribute to its growth? This term paper first will show how the recruitment process at Google has developed and than illustrate important characteristics of it. Secondly, the theoretical background will be demonstrated and a conclusion on the topics highlighted before will be drawn. The recruitment process at Google Development of the recruitment process To change the way the company recruits was considered first In 2005, when Google had to readjust Its high bars for hiring employees due to Its rapidly growing business. Co-founder Sergey Bin was recognizing long recruitment processes were holding back expansion and in March 2006, a new head of human resources, Laszlo Bock, was introduced. Before Bock came in charge applicants had to pass more than 6 interviews on average and often even exceeded 10. We will write a custom essay sample on Google Recruiting Process specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Google Recruiting Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Google Recruiting Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also did Google turn its nose at engineers who had less than a 3. 7 average (Hansel, 2007) and was known for a long- assisting recruitment process in which applicants where involved up to several month. A lot has developed since that. Bock recognized that the Interface with new potential employees had to be changed and started to restructure the recruiting process step by step. Already in June 2007 average interviews job applicants had to pass went down to 5 and the number of new employees hired went up from 13 to 16 a day. Overall recruiting was streamlined, before Bock came into office candidates who came from elite schools with a high grade-point average were favored, whereas now read-point average Is no formal requirement anymore. Thereby, candidates who do not have college degrees but do provide solid professional track records(Hansel, 2007) have the chance to get employed, as well. Characteristics of the recruitment process What differs Google from most other highly valued companies Is that they pay huge attention on tenet recruitment process as well as spending large amounts AT money on it. The company has fund recruiting to the point where the function is in a league by itself (Sullivan, 2005) and has gone exceptional steps to change the way employees work at Google in order to create a unique working culture. To find the right people to match to the chaotic and competitive culture (Delaney, 2006) at Google the company also crosses boarders and attempts to discover new ways more traditional companies would probably deem as not appropriate in terms of recruiting. Google started to analyze the personality of their current employees in order to derive traits that may not seem visible at first sight, but may also contribute to success in the company to at least some degree. Already in summer 2006 employees ho worked at least 5 month at Google were asked to fill out a 300-question survey. Nowadays every applicant is asked to fill out a comparable survey. Google thereby tries to analyze every little piece of personality and life experience that could make a prospective employee a meaningful enrichment to the company. Questions to employees may include what pets they own, what magazines they subscribe to, how many patents they have or when they first used a computer. A number of formulas created to evaluate the survey than calculates a score ranging from 0-100 in order to establish a measurable corporate fit for the unique corporate culture at Google. The key driver to run such an inconvenient questionnaire is that applicants should create an organizational citizenship, which is also in part tested on in the questionnaire. Google seeks to hire innovative and entrepreneurial talent, rather than strictly focusing on intelligence as selection criteria. The designer of the survey and todays director of staffing, Todd Carlisle, states that Google thereby tries to figure out things you do that arena t technically part of your Job but make Google a better place to work (Hansel, 2007). By that, Google tries to manage to find the right people to fit into their culture and further contribute to it. Furthermore, Google maintains a very large, flexible, and motivated recruiting force. The company does not reveal exact numbers, but it is estimated that it keeps up to 70% of its recruiters as contractors, providing them with only 6 to 12 months contracts. Thereby it is guaranteed that the recruiting force is kept motivated and Google stays very flexible regarding its staffing need: As needs of hiring new employees rise up, new contractors can quickly be signed, as well as being quickly red when the need for recruiting is diminishing.  However, in general it can be stated that Google keeps a very high recruiter-to-employee ratio: Conservative estimates state that that Google has 1 recruiter for every 64 employees; a very high number compared too 577-to-l ratio for most large companies. Theoretical background Several researches suggest that test of general mental adaptability (GAMMA) and cognitive ability tests are considered to be effective predictors of later Job performances, such as Google conducts them. GAMMA is defined to be valid in case the assure Includes a variety AT Items measuring spectacle ODL t II less or Tanat condones two, three, or more specific aptitudes (Slogan, 2003). Since Google is testing their applicants GAMMA on a large scale one can conclude that the companys questionnaire produces satisfactory and informative results. Additionally, personality measures seem to be an increasing trend among organizations as part of their personnel selection practices. When surveys taken in 2002 still revealed pessimism about the use of personality testing, already in 2004 the use of integrity tests has been growing y 20% a year and more than 40% of Fortune 100 companies reported using personality tests (Rottenest, Goofing, 2006). Google therefore does not only follows a trend but actively brings forward developments in international staffing. 4. Conclusion One reason why Google does create such an innovative hiring process is that are concerned to miss out some of the best candidates, as the company is enormously fast growing. Google has doubled the number of employees in each year from 2004 to 2007. Furthermore, in nowadays business environment a strategic focus on nagging people is essential to become a highly innovative company. A company cannot be capable of maximizing innovation if it is not capable of recruiting and retaining innovators. Google has succeeded in not only recruiting, but also retaining these innovators and top performers by changing the way their employees work. One aspect that makes Google such an attractive employer is that the work itself becomes an essential attraction and recruiting force, and thus a driver of innovation and motivation.

Telstra SWOT Analysis and Marketing Strategies Essay Essay Example

Telstra SWOT Analysis and Marketing Strategies Essay Essay Example Telstra SWOT Analysis and Marketing Strategies Essay Essay Telstra SWOT Analysis and Marketing Strategies Essay Essay IntroductionTelstra Corporation is a telecommunications and information services company. It provides a scope of services including fixed line services. Internet entree. and concern services. Telstra is the market leader in the telecommunication industry in Australia. with one of the most outstanding trade name names. However. its merchandises and operating services face an increasing menace from rivals. An analysis with recommendations of Telstra selling is necessary in order to better its public presentation. 2. 0 SWOT Analysis2. 1 StrengthsTelstra is one of the biggest trade names in Australia and dominates the taking concern place of telecommunications and information services in this state. Telstra owns and operates an extended web substructure which will give it a competitory advantage over industry challengers. whose webs fail to cover all of Australia. particularly the distant and rural countries of the state. Telstra has the latest engineering on Mobile ( Next G Network ) and broadband ( ADSL 2 Plus ) to vie with other telecomm operators. Telstra has 115 owned Telstra branded shops and 153 accredited stores that are strategically located across Australia. 2. 2 WeaknessesTelstra is deficiency of enterprise to diversify internationally and limits its growing scheme. The monetary value of nomadic phone and broadband programs are much higher than those of the other companies. Telstra reduced fixed line advertisement and invested a immense budget on advancing new merchandises such as Next G Network. Telstra is maintaining concentrating on postpaid Mobile phone programs instead than prepaid nomadic phone. 2. 3 OpportunitiesTelstra is the Australian government’s contracted informations provider. Through a authorities enterprise. Telstra expanded its CDMA web to rural countries. Therefore. the company has one of the most extended CDMA webs in Australia. Telstra has expanded their services into a extremely demanded subdivision of the telecommunications market with the execution of 3G. It leads to the increasing demand for broadband. The increasing demand for broadband has been a displacement from dial-up to ADSL 2 Plus broadband connexions. And seemingly. it will be followed by the immense demand for the faster Internet entree among the bing users. 2. 4 ThreatsThe nomadic phone market about reaches impregnation in Australia. The client behaviour has significantly changed ; Telstra will happen it progressively hard to vie for new clients. Telecomm equipment was damaged by bushfires. ACCC mandated entree to Telstra’s local web by publishing local cringle unbundling makes the competition fierce in Australian telecom market. 3. 0 Marketing Situation Analysis3. 1 Existing and Potential SegmentsIt is really of import to specify market in footings of section. as it will ease fine-tuning the attempts to aim the market. Based on Telstra’s selling research. the mark sections are aimed towards understanding and fulfilling its client demands ( Shanahan 2006 ) . As Telstra services a broad demographic of clients. its merchandises are segmented harmonizing to the different mark markets. Telstra’s nucleus concerns are land lines. nomadic phones. cyberspace and information services. And its current sections are single A ; household. little concern. concern endeavor and authorities. Basically. Telstra has covered most of the available sections in its concerns. For the future enlargement of Telstra. the company should supply better services to the bing cleavages and besides aim the international market. Telstra could offer new services such as music downloads and streaming media. which require broadband entree velocities. development of faster and cheaper broadband engineerings. and authorities plans to widen broadband coverage. For nomadic phone clients. Telstra could add more 3G content for diversenesss need. This altering tendency would be one of the cardinal growing drivers for Telstra. As the biggest telecommunication supplier in Australia. Telstra should widen its market internationally. Developing states. such as China and India. are the possible market for Telstra in the Asia-Pacific part. And the mark sections may include rural country ( Farms ) . concern and authorities. 3. 2 Telstra Market PositioningTelstra’s mark sections are based on cognizing clients and run intoing their demands. And its placement scheme is to show the valuable differences on merchandises and services offered and create competitory advantages. To place Telstra and capture its mark sections most efficaciously. the followerss need to be taken into consideration: Important: the cardinal difference to advance is the range and dependability of Telstra merchandises and services. Distinctive: advance the typical characteristics such as the easy entree to broadband via Mobile. Satellite. ADSL2 Plus and the drawn-out characteristics of utilizing nomadic phones. Superior: promote quality and the multi-functional applications of our merchandises and that services are superior to most of our rivals. Communicable: the above mentioned characteristics are catching and clients can easy place the differences. Affordable: the above mentioned competitory advantages offer high value benefits and our mark market can afford the monetary values. Profitable: one of the cardinal standards for choosing the above competitory advantages is that the company can present them productively. 4. 0 Marketing aims: The selling aims of Telstra for the hereafter market are: To section the industry and concentrate upon the mark client group in the identified mark part. To create public consciousness plans targeted at these markets and place them consequently. To place the company as unique. offering specific merchandises to the mark clients that satisfy their demands. To continue international enlargement and growing. peculiarly in Asia Pacific Region. 5. 0 Marketing StrategiesThe 7 P’s selling scheme is the cardinal component in marketing maps. All the selling aims mentioned above can be achieved in pattern by bettering the current bing selling strategies5. 1 ProductTelstra provides assorted merchandises and services in the telecommunications industry. They are land lines. nomadic phones and the cyberspace. Telstra must guarantee that its merchandises are run intoing the demands of the clients. In a merchandise life rhythm. the different characteristics of the merchandise should be observed. such as quality confidence. engineering and visual aspect. For case. after the cyberspace velocity is observed to execute ill through customers’ experiences. Telstra need to maintain the broadband innovate and better the public presentation. Telstra ferociously competes with the bing conventional nomadic phone service suppliers. and the turning market and untapped potency will present Telstra to the more ferocious competition. Consequently. the point is to distinguish Telstra on the impression of customers’ services and merchandises invention. and set up Telstra as a Modern high-tech telecomm company. Customer service could be one of the competitory advantages. Therefore. Telstra should better the ways to supply information or aid such as through 3G phone broadband. S. M. S and video message to clients. 5. 2 PriceTelstra seems to put monetary values higher than rivals on some of its merchandises offered. This means that the house is less willing to take part in monetary value wars and is more willing to repair monetary values. The pricing policy that Telstra chooses will reflect the market aimed at. Monetary values may be set to pull clients or to maximise net income. They may even be prepared to endure from short-run losingss in order to obtain a big market portion. Telstra may utilize such pricing policies as cost based pricing ( monetary values are based upon costs ) . market orientated pricing ( monetary values are based upon the analysis of the market ) and competition based pricing ( monetary values are mostly based on how rivals charge for their merchandises ) . 5. 3 PromotionTelstra would utilize publicity techniques to derive a competitory advantage. This could be done by above-the-line publicity ( publicity through an independent media ) . such as telecasting advertizements. newspaper advertizements. wireless and postings advertizements. and below-the-line publicity ( the house has a grade of control over the methods it uses ) . such as personal merchandising. direct mailing. trade carnivals and merchandise indorsements. Telstra has spent a batch of money on large name sponsorships such as Telstra Dome. Telstra Stadium and National Rugby League. However. patronizing a name may non be the best manner to pull clients. Telstra can cut down the outgo on large name publicity and put more money on advertisement through other methods such as nomadic phone S. M. S competition. blue tooth engagement study and unrecorded experience narratives on Telstra’s merchandises. 5. 4 PlaceTelstra shops are widely located throughout Australia. Telstra should maintain up their attempts on good placement in order to derive a non-price competitory advantage over the other market suppliers. For international market. it’s good for Telstra to turn up its ain stores in the chief metropoliss of other states instead than hold a joint venture with local traders. It will construct up Telstra’s image and trade name acknowledgment in those states. 5. 5 PeoplePeople with assorted non-English speech production backgrounds are employed by Telstra to function consumers. That is a cardinal component to fulfill the clients. Telstra takes people into consideration in the selling mix really earnestly. Therefore. it should maintain developing staff in order to cover with clients better. and holding the staff seting themselves in the customer’s place to understand what the clients want and speaking to the clients on the same degree. for illustration. they should non utilize proficient slang to the clients. 5. 6 Physical EvidenceEven though the good is intangible. the client can still experience that the physical environment of the shops. This will be displayed by the spending of the shops and the memorabilia such as Rugby squad shirts in the instance of Telstra. The psychical grounds is really of import because it will act upon the customers’ first feeling to the merchandises. The Telstra shops are clean and tidy. However. compared with Vodafone and Hutchison 3. Telstra shops are excessively crowded and packed in the metropolis. Therefore. in order to derive a better image from clients. Telstra should re-arrange the merchandises show and do more infinites for clients in peak hr times. 5. 7 ProcessSometimes Telstra will hold some study to clients in order to supply better services. For illustration. clients will be asked about the jutting clip spent on the phone and what clip they use the phone or international calls in order to happen the best trade. However. this may be a hinderance to the clients. particularly when they feel that excessively many inquiries are asked. Telstra should see the merchandising procedure as an of import component. if it hopes that the clients can acquire their merchandises as fast as possible and what the clients require. The enigma shopping revealed that client was being pressurized by staff when buying a Telstra Mobile phone. It resulted in an unenjoyable experience for the client. Besides. the new users took a longer clip to use for the latest engineering following G web due to strangeness with the new merchandise. Telstra should develop staff to service clients better in order to do the clients get the merchandises they want without fuss. A more efficient manner to buy merchandises and services on the Telstra web site will besides rush up the purchasing procedure. 6. 0 Selling Actions and ProcessesFor Telstra’s future enlargement and effectual execution of the selling schemes mentioned supra. the undermentioned selling actions need to be executed: Continuing to transform its corporate civilization and assign an image embassador to better public dealingss with the corporate aim of functioning the clients better. Establishing on-going staff preparations in order to update new products’ information and service clients betterPromotions on advanced merchandises and services including a scope of informations and information services such as wireless communications markets and 3G webs. Collecting informations and feedback from clients and suggestions on merchandises and services. Marketing selected international investing. acquisition and confederations. peculiarly with endeavors engaged in nomadic telecommunications. informations. the Internet or content-based concerns. Using its broadband capablenesss to develop and market extra broadband applications and to foster penetrate to the wage telecasting market in Australia. 7. 0 Marketing Measurement and Monitoring ProcessesTelstra can implement assorted measuring and monitoring techniques to accomplish the selling aims better. Gain feedbacks from Telstra clients through questionnairesGive feedbacks to employees on their public presentation through trainingRegard service quality of the employees as a critical standard in the motive mechanismRecord the gross revenues of each employee to bespeak the efficiency respectivelyMonitor client and employee interactions during concern operationsMeasure the alteration in abroad market share8. 0 ConclusionThe selling schemes are prepared for accomplishing Telstra’s selling aims. Currently Telstra has merely few direct rivals. However. the untapped and possible market will surely present Telstra to core rivals in the hereafter. The new Next G Network market is still in nascent phase and to be explored. The entry to this market gives Telstra many chances to research and derive footage in the market but at the same time it is accompanied by many challenges. The turning concern about engineering inventions will heighten the market growing in the hereafter ; this tendency is a major input to the continuity in this concern. Telstra still has to go on research and development to make better merchandises with improved characteristics. 9. 0 Mentions Shanahan J. 2006. Consumer-centricity: An thought whose Time Has Come. Australian Marketing Institute. viewed on 5 December 2006. Optus. viewed 24 January 2007 Hutchison 3. viewed 24 January 2007. Telstra. viewed 24 January 2007 Vodafone. viewed 24 January 2007 lt ; hypertext transfer protocol: //www. vodafone. com. au/ gt ;

Opinionated final paper- Essay Example | Topics and Well Written Essays - 750 words

Opinionated final paper- - Essay Example ten read the poem as a representative of the carpe diem theme, the speaker seems to step beyond the seize-the-day theme of â€Å"Gather Ye Rosebuds While Ye May† into darker territory. The speaker of â€Å"To His Coy Mistress† imbues the poem with sexual imagery, tone, and wording that is of a serious nature and that would put any female reader on guard against his advances. The very title and opening of the poem are aggressive in their tone. The speaker refers to the â€Å"coyness† of the Mistress (Marvell 1). Most women are naturally shy and reserved in terms of sexual relationships and pursuit of such relationships. Society places a stigma on those women who are too forward or who pursue sex too much. Because society does this, many women become offended if their suitors do not perceive them as reserved in regards to sex. The speaker of the poem tells the Mistress that the â€Å"coyness . . . were no crime† only â€Å"Had we but world enough and time† (2 and 1). This approach is the equivalent of the modern pick-up artist’s technique of complimenting a woman but combining an insult into the compliment. The speaker compliments his mistress for her shyness but then insults her for putting off his advances for too long. Most women would recognize the insult hidden within the compliment and take offense to the tactics of the s peaker. The speaker continues insulting the Mistress’ shyness and coyness and aggressively attacks another of most women’s insecurities, their beauty. After informing his mistress that he would wait hundreds of years for her to give in to his advances, he revokes that statement by insulting his mistress’ beauty. He builds himself up by detailing how he would wait for her love â€Å"Till the conversion of the Jews† (Marvell 10). But, he informs her that should she wait that long her â€Å"beauty shall no more be found† (25). This fear is one of many women. They fear that time will rob them of their beauty and of the ability to