110 Best Marketing Tools To Consider When Building Your Toolstack

110  Best Marketing Tools To Consider When Building Your Toolstack Marketers are only as good as the tools they choose to work with. You may disagree, but consider the following: Your social media automation glitches and buries your audience with irrelevant messages. Your analytics provide inconsistentunreliable†¦ therefore, inactionable numbers. The customer support team at such-and-such company is delayed in resolving your issue, pushing the entire project back a few days. Your email marketing software goes down unexpectedly messing with your time frame and frequency. Any of the above can turn a good week sour in a matter of seconds. Which is why marketers should seek tools they 1) love to use and 2) find reliable. The problem is there are SO many tools out there. How do you choose? We’ve compiled a list of the top marketing tools, broken up by category. In addition, the team here at highlighted their favorites to help steer you in the right direction. Now you can find a reliable fit for your toolstack, cut out time-sucking tasks, and start getting more done, faster. 👊 The 110  Best Marketing Tools To Consider When Building Your Toolstack via @Marketing Tool Categories: Table of Contents: Email Marketing Tools Social Media Management Tools Influencer Marketing Tools Paid Advertising Tools Social Media Automation Tools Social Media Monitoring Tools Conversion Rate Optimization Tools Landing Page Builders CRM Tools Marketing Analytics Tools Content Marketing Tools Video Marketing Tools Marketing Design Tools Marketing Research Tools Marketing Automation Tools Marketing Workflow Tools Copywriting Tools SEO Tools Marketing Communication Tools Additional Notable Marketing Tools Check Out ’s Entire Marketing Toolstack Curious to know which #marketing tools @uses? Find out here: Email Marketing Tools Defined: Messages sent directly via email to prospects and/or customers to build + nurture a relationship between the recipient and the product/service. The beautiful part about email is that your recipients have already subscribed to be there... so why not take advantage of a receptive audience? However, it is more important that ever to focus on providing consistent value to your subscribers’ inbox in order to continue building your relationship. Which email marketing tools are best? Other Email Marketing Tools ActiveCampaign: Email marketing automation/CRM  known for top-notch customer support AWeber:  Drag + Drop email marketing service designed for marketers short on time Constant Contact: Email campaign software with easy-to-use editable templates ConvertKit: Email marketing for online creators with automated email sequences Drip:  Intelligent email marketing automation with a visual workflow builder Emma:  Automation, segmentation, A/B testing + more Email Subject Line Tester: For creating click-worthy email subject lines GetResponse:  This one does it all: email marketing, automation, landing pages + webinars iContact: Email marketing automation tool rated #1 by Capterra Reviews Madness 2018 MailChimp:  Fun-to-use email marketing platform ideal for brands of any sizeSocial Media Management Tools Defined: A tool used to engage with your audience + measure performance across all social networks. Facebook, Twitter, LinkedIn, Pinterest, Instagram†¦.these are the social networks where your audience spends their days. This is where they keep up on news, engage with friends and family, shop, or find out about career opportunities. Unfortunately, these are also the places they seek out to complain about an experience, product, or person. Using a social media management tool simplifies the process and helps preserve your Social Media Manager’s sanity. Instead of separate tabs for every, single network†¦ you have a single place to log-in, plan, schedule, post, + measure ALL of your social media activities. Which social media management tools are best? Other Social Media Management Tools AgoraPulse:  Affordable social media management tool for all team levels Buffer:  A single dashboard for all of your team’s social media accounts eClincher:  A complete solution for publishing, engagement, monitoring, suggested content, influencers + analytics reporting Falcon.io:  Paid + organic posts within a single content calendar Followerwonk:  Twitter analytics by Moz Hootsuite:  Content curation, analytics, monitoring AND scheduling Social Message Optimizer: Optimize your posts according to industry best practices Sprinklr:An entire cloud of social and customer experience solutions Sprout Social:  Data-led social media planning and publishing tool Zoho Social: A single dashboard to manage social channels, schedule posts, monitor keywords + collaborate amongst teamsInfluencer Marketing Tools Defined: A tool designed to help you find potential influencers within key topic categories to expand + connect with new audiences. Influencers can be a powerful weapon to incorporate into your marketing strategy. These individuals have become trusted and admired amongst subsets of people (potentially future customers). The common problem with influencer marketing is knowing where to start. This is where influencer marketing tools can help you get the ball rolling. Which influencer marketing tools are best? Other Influencer Marketing Tools BuzzSumo:  Find key topics and influencers for performance Mention:  Identify + engage potential influencers Julius:  Influencer insights and hand-curated data Sparktoro:  In the early stages of building a tool that will help P.R. teams discover the audiences they hope to reach.Paid Advertising Tools Defined: The tools marketers use to plan, execute, and measure their paid advertising efforts in order to gain traffic they may not have acquired organically. It’s becoming increasingly more difficult to reach your audience and earn traffic organically. In addition, changes to social media channels are making it harder to reach potential customers through social media marketing. Because of this, many brands have turned to paid advertising to make up for lost volume. Similarly to social, this can lead to countless open tabs and hopping back and forth between networks. Paid advertising tools help advertisers simplify this process with all-in-one campaign management for ppc, display, and retargeting across multiple networks. Which paid advertising tools are best? Other Paid Advertising Tools Adroll:  Display ads, social ads +   triggered emails in one tool Perfect Audience:  Retargeting solution Spyfu: For spying on your competitors’ keywords Wordstream:  Simplified online advertising Social Media Automation Tools Defined: A tool that’s set to automatically post to your social network(s) on your behalf. Social media is a 24-hours/day, 7-days/week world that doesn’t stop or slow down. Because your Social Media Manager is human, it simply isn’t realistic for them to be present every, single second. Intro: social media automation. These magical tools automate your social media and fill in gaps in your schedule so your brand can be consistently active in the networks that matter to your audience. Which social media automation tools are best? Other Social Media Automation Tools AgoraPulse:  Engage, publish, monitor + report Buffer:  Schedule posts and analyze performance Crowdfire:  Discover + schedule social media in one place Hootsuite:  Schedule, manage + report on social MeetEdgar:  Streamline your social posting Sprout Social:  Plan, create, manage, and deliver to socialSocial Media Monitoring Tools Defined: Tools that consistently crawl sites to track pre-determined mentions across the internet. This enables social media marketers to engage with mentions in a timely manner. You have three options when it comes to social media monitoring: Continuously check in across every social network, multiple times a day. Allow mentions to go unnoticed and leave your audience neglected. Use a social media monitoring tool to mine it all for you + simplify the engagement process. The choice here is a no-brainer. Fave: "From a PR and social perspective, Brandwatch  is pretty awesome. In my experience, it has the most powerful boolean logic queries, mixed with a comprehensive and customizable dashboard that provides great context. I use it to monitor what is being said about and by whom, as well as keeping on eye on what's being said about competitors. We can also track the performance of feature launches, campaigns, and product areas. If you're not experienced with writing a boolean query, it can take some time to get your data pulling correctly, but it's worth the troubleshooting." Which social media monitoring tools are best? Other Social Media Monitoring Tools Brand24:  Influence + sentiment analysis as well as social monitoring. Meltwater: Social media monitoring + sentiment analysis Mention: Social media monitoring + competitor analysisConversion Rate Optimization Tools Defined: A Conversion Rate Optimization (CRO) tool offers web page testing and insights in order to increase conversion rates. In order to achieve growth, digital marketers can either increase traffic volume to their site, or increase on-page conversion rates. Better yet†¦ both. Tools like these help marketers by providing actionable insights and a/b testing. An added bonus: it will be easy to show your boss the ROI this tool provides. 😠 Which conversion rate optimization tools are best? Other CRO Tools GTMetrix: Site speed insights + actionable recommendations Hotjar:  Site visit heatmaps Ion Interactive:  Code-free interactive content for your landing pages Optimizely:  Digital experimentation and optimizationLanding Page Builders Defined: A tool designed to simplify your landing page creation process in order to convert visitors into leads. For marketers that don’t have the technical expertise to code their own page, landing page builders can be a great alternative. Many have templates and drag and drop design features to help you create quality pages quickly. This can be game-changing for collecting new leads or bottom of the funnel sales. Landing Page Tools Instapage:  Landing page platform for maximizing conversions Landingi: Landing page builder for non-developers Leadpages:  Landing page builder + lead generation Unbounce:  Custom landing page builderCRM Tools Defined: Customer Relationship Management (CRM) tools are designed to manage customer information and aid in sales enablement. Depending on the product or service, your customer journey can be fairly lengthy and complex. CRM tools are crucial in order to keep leads organized at every stage of their journey. The ideal software helps to align your marketing and sales goals while collecting customer data and providing actionable insights. Which CRM platforms are best? Other CRM Tools: Agile:  Sales enablement, marketing automation and customer service Hubspot CRM: Free CRM to organize and nurture leads Nimble: Contact management for sales + marketing SugarCRM:  Simple to use, easy CRM tool Zoho CRM:  An all-in-one customer engagement suiteMarketing Analytics Tools Defined: Tools to manage + measure your marketing activity in order to determine success of each campaign. What is the ROI of your marketing efforts? When your boss asks, having the data to backup your hard work can prove invaluable. With marketing analytics tools, everything you do can be measured and reported on so you can show off your brag-worthy results. 😉 Which marketing analytics tools are best? Other Marketing Analytics Tools: :  Marketing software with team performance insights  + social media analytics Datorama:  Intelligent marketing data reports Funnel.io:  Automated data collection + reporting Google Analytics:  All your website data in one place TapClicks:  Marketing report dashboard TrackMaven:  Marketing analytics + insightsContent Marketing Management Tools Defined: Tools designed to manage your entire content planning, creation, + distribution process. Providing value through content marketing is one of the best ways to turn your audience into fans (and ideally customers). However, providing quality content, consistently  would be near impossible without a content marketing management tool to 1) keep you on track and 2) ensure consistent publishing. Which content marketing tools are best? Other Content Marketing Management Tools: Airtable:  Spreadsheet-esque collaboration + more Contently:  Enterprise content management software Content DJ:  Content curation + editorial calendar : Drag + drop marketing and editorial content calendar DivvyHQ:  Content strategy + workflow GatherContent:  Content platform for team collaboration Kapost:  B2B content operation platform Mintent:  Content management + workflow tool Monday:  Team task management + content planning Newscred:  Content marketing platform built for enterprises Percolate:  Built for enterprises, software for content planning, strategy + operationsVideo Marketing Tools Defined: Tools that simplify video creation and/or hosting in order to visually promote your brand. Video has become an important piece of content marketing in the last few years. It has the ability capture your audience’s interest early, then show + tell your brand’s value within minutes. With the emergence of video marketing, a variety of tools have emerged to assist marketers with editing, adding effects or cta’s, animation, and hosting. Which video marketing tools are best? Other Video Marketing Tools Animoto:  Easily stylized marketing video platform for businesses. Brightcove: Integrated video marketing solution for marketers Slidely:  Easily editable video and photo collections Vidyard:  Online video platform for businesses Vimeo:  Hosting/sharing/streaming/watching Vyond:  Dynamic media software for marketers Wideo:  Animated video + presentations creator Youtube:  THE video platform + second largest search engineDesign Tools Defined: Software used to simplify the design process and add visual branding to your marketing strategy. Design is what brings the rest of your marketing to life. It has the power to grab attention, tie in themes, and communicate beyond simply text. Great design tools are an extension of a great designer. Your needs will vary (like everything else) depending on budget, team resources, and time. Some tools are built for advanced designers, while others are geared towards the artistically adverse. Which graphic design tools are best? Other Design Tools Infogram:  For engaging infographics and reports Piktochart:  Easy to use design tool Venngage:  Beautifully designed templates + infographic creation toolMarketing Research Tools Defined: Tools used to aid in the process of collecting information in order to accurately define opportunities and develop a marketing strategy. Sure, you can walk around a new city and discover some neat places†¦ BUT if you do your research and build a plan, you’re more likely to get the most out of your experience. Similarly, you might occasionally strike gold without preparation. However, marketers tends to produce the best results when paired with adequate research + planning. When you have a thorough understanding of your target demographic, you can strategically create a marketing roadmap geared towards success. Which marketing research and survey tools are best? Other Marketing Research Tools Google Trends:  Insight to current search trends SurveyMonkey:  Professional survey softwareMarketing Automation Tools Defined: a tool with the goal of automating repetitive tasks in order to streamline and simplify a marketing team’s workflow. Sure, we all have the same 24 hours in a day, but what if we could take better advantage of our already limited time? Marketing automation tools can help ease some of the time-suck activities that take up too much of your valuable time. The best tools allow you to set it and forget it so you can focus on the rest of your ever-growing task list. Which marketing automation tools are best? Other Marketing Automation Tools GetResponse: Email marketing automation + more Hubspot:  Automated, integrated workflows Marketo:  multi-solution marketing automation Oracle: Cloud marketing solutions. Pardot:  Automation by Salesforce SharpSpring: Campaign automation and trackingMarketing Workflow Tools Defined: Tools that offer planning features necessary to move a marketing project from idea to execution. Every marketer has a process in place for bringing an idea to fruition. However, if your process involves sticky notes, calendar reminders, check-in meetings, and spreadsheets†¦ there are likely tools out there that could simplify this process for you. Marketing workflow tools feature built-in task management, collaboration features, and progress updates to help keep the entire team on track. Which marketing workflow tools are best? Other Marketing Workflow Tools Asana: Team task + project workflow software Basecamp: A central source of truth for team workflows Trello: Prioritization + status updates at a glance Wrike: Cloud-based collaboration and project management softwareCopywriting Tools Defined: Tools used to assist copywriters in crafting compelling language for various forms of marketing. Copywriting isn’t as simple as slapping a sentence down and calling it good. The best Copywriters approach their work thoughtfully and with intent- often going through multiple drafts before landing on the perfect message. Although Copywriters seem to have magic ink, even they need a little help sometimes to ensure they are crafting the best message possible. Which copywriting tools are best? Other Copywriting Tools Airstory: The Copywriter’s writing software Grammarly: Free writing assistant Hemingway: Writing app full of recommendations Thesaurus: A tool that lists synonyms/related termsSEO Tools Defined: Search Engine Optimization (SEO) Tools assist marketers with insights and opportunities for improvements that will increase their performance within search engine result pages. In the battle for page one rankings, marketers need to do everything they can to improve their page performance. SEO tools help simplify this process by giving you the information you need to make incremental improvements that can lead to big results. Which search engine optimization tools are best? Other SEO Tools LSIGraph:  Your latent semantic indexing best friend Majestic: Marketing search engine and backlink checker Moz: Keyword research, SEO, link building and more Screaming Frog: For crawling websites SEMrush: SEO  and PPC analysis toolMarketing Communication Tools Defined: The in-office (often chat-based) tool used for communication + collaboration. Nobody likes unwanted desk drop-bys. They put a wrench in your day and throw off your focus. Communication tools allow collaboration between team members without being intrusive. Chats are great for quick questions, reminders, office announcements, or an occasional gif. In addition, chatting is a great alternative to sending out yet another  email.

Industry Analysis Essay Example

Industry Analysis Essay Example Industry Analysis Essay Industry Analysis Essay Smaller firms are unable to diversify products in this way, as they do not have the required technology or capital to produce a large range. Furthermore, the Big Three also faced a trade-off with regards to which cereals would be allowed the limited shelf-space they were allocated at supermarkets. 2) The Industry significant segment markets are aimed at different types of consumers or those with different lifestyles. For example Kellogg makes Front Loops, which Is aimed at children rather than adults and Special K, aimed at the more health conscious consumers. This s evident in the RET cereal industry; the Big Three had restrained competition among themselves by achieving effective unwritten agreements to limit in-pack premiums (Harvard Business School, 1995. UP). 5) Prior to 1994 the key to success lay in the concentration of the cereal industry and having few challenger firms. The Big Three also invested heavily in advertising; the advertising/sales ratio was 10. 2% by 1993 (Harvard Business School, 1995 . UP). They did not initially need to resort to pricing strategies however, as buyers had low- switching costs, the threat of private labels increased. Private labels had the advantage of consistently lower prices than major incumbent firms. As the RET industry was characterizes by regular rounds of price increases, the major firms resorted to using coupons as a promotions strategy. However, this only swayed the most price-sensitive buyers, proved costly to the issuers and diminished brand loyalty. Private labels managed to benefit from this situation. The high prices and ubiquitous coupons of branded cereals were blamed by many for the market share of private labels. (Harvard Business School, 1995.

Equality and Diversity Policy of an Organization Essay

Equality and Diversity Policy of an Organization - Essay Example This research tells that the environment of business is very competitive, and for an organization to be successful, performances and employees engagement is a key factor. Age UK Oxfordshire is an organization that is promoting the well-being of old persons and is working to make later life most enjoyable and fulfilling experiences. They understand that all people are individuals with diverse preferences, abilities, and needs. The organization is aiming to reflect diversity and equality in everything it undertakes. They make their services accessible and inclusive to old persons from all sections of the community, retaining and attracting diverse employees. Age UK Oxfordshire believes that inequality violates human dignity and should face active resistance. Diversity means variety, difference, and multiplicity. It means an approach to tackling an inequality that stems from forms of inequity because of impairments, age, in addition to domestic situations, tribal or national origin, and sex. In addition, they want equality regardless of nationality, race, religion or belief, political affiliation, sexual orientation, and trade union membership. Age UK Oxford shire is aiming at treating people in a fair manner, dignity and with respect. The organization cannot give room any form of victimization, harassment, and discrimination. Their aim is to value differences in a positive manner. Age UK Oxford Shire has the opinion that, in order to be the best place for working and effective, they require harnessing attributes, experiences, and contributions. The organization prioritizes equality as their mainstream part of the work. They make sure that their policies, practices, and plans embrace equality targets and objectives appropriately. Age UK Oxford shire organization is committed to doing something visible and practical publicly about Diversity and Equality.

HUM WK7 CHECKPOINT Essay Example | Topics and Well Written Essays - 500 words

HUM WK7 CHECKPOINT - Essay Example Judaism is traditional in nature and holds on religious, ethical and the social laws articulated in torah, writings and prophets. Judaism comprises of orthodox, the conservative, reformist, and the reconstructionist who differ in liberality from traditional beliefs (Azmah, 2004) Judaism emphasizes practice more than the belief. Their worship is in synagogues that replaced the second temple in 70 C.E. after its destruction.Judaism focuses on rituals performed in synagogues. Rituals like praying occur daily while others occur weekly. Repetition of the rituals brings them closer to God (Azmah, 2004). Central practices involve gathering in churches for worship. Rituals and practices among Christians depend on the denomination. Worship services are on Sundays where Christians pray, sing and preach (Azmah, 2004). Rituals and practices among the Muslims are few but darned crucial. They believe in five Islamic pillars of confession, the ritual prayer, the alms tax, pilgrimage to Mecca and law of fasting during Ramadan. Other practices include mystical Sufism rituals and the Shiite practices (Azmah, 2004). Some of their ethic and morality include belief in god, prohibition from improper worship, murder, oaths, theft, adultery, false witness and coveting, respect to Sabbath, parents and teachers (Azmah, 2004). In Islam, ethical requirements and their morality discourages interest on loans and lending people money with the intention of financial gains. Islamic morals also teach adherence to the teachings of Prophet Muhammad (Azmah,

Belonging Essay Example for Free

Belonging Essay Belonging, in essence, refers to the notion associated with the connections individuals make with people, groups and places. Conversely, by belonging to a certain group or place others are indirectly excluded from belonging in the process. Belonging is a connection that we all, as humans, instinctively seek out; it forms part of our natural behavior. Through this process of belonging we ultimately conform and grow as a person, the outcome through which is our place in society is established. The Immigrant Chronicle† by Peter Skrzynecki illustrates how difficult finding a sense of belonging can be by raising the issues experienced when attempting to assimilate in a new cultural environment with all the associated physical, personal and social changes. Similarly, Jeffery Smart’s painting â€Å"The New School† and the short film ‘Mr Cheng’ explore how barriers can hinder our sense of acceptance and belonging. Though it is an innate need to belong it is not always achieved. This idea is accentuated throughout â€Å"In the Folk Museum† as the composer struggles to relate to a history and culture which is not his own. The visit highlights his inner conflict of not knowing where he belongs. He does not feel like a ‘true’ Australian who may look at such ‘relics’ and see cultural significance to them and understand their historical value. Rather he views them in a detached sense â€Å"To remind of a past/ Which isn’t mine†. The poet uses a faceless caretaker as a representative of Australia’s past. She sits next to a â€Å"winnowing machine† an agricultural machine that separates grain from chaff, creating a metaphor for separating the ‘true’ Australians from new migrants. The poet illustrates the caretaker as dull and uninviting, matching her hair colour with the grey clay bottle that is in the museum; causing them to appear be made from the same entity adding to the composers discomfort and estrangement. The composer emphasises his lack of belonging by describing the colour of the museum as well as its â€Å"cold as water† touch showing the disconnection and isolation the composer experiences. The poem reinforces this idea, when the composer is asked to sign the visitor’s books emphasising that he is only a viewer of the Australian history rather than a part of it. Likewise â€Å"St Patrick’s College† also portrays the need to belong; however, it reveals that belonging does not always come naturally despite his mothers attempt to find a way to connect through uniform and the schools reputation. The poet explores this attempt to belong in the third stanza by the stress of â€Å"eight years† passing by and yet he is still â€Å"Like a foreign tourist, Uncertain of my destination, Every time I got off. † The poet reinforces this idea again by the repetition of time in the start of the fourth stanza, establishing that no matter how long, he is still not able to belong. Despite the use of uniform, it is evident that it is only a facade, used in order to create an illusion of belonging. It is not the uniform that binds students together, but rather a unique connection shared with individuals and place. (Link to question here and back to thesis). Jeffery Smart’s painting â€Å"The New School† establishes that although belonging is an innate need, it is not always achieved. Smart is described as a social commentator, a witness to the alienated city dweller or worker in a dehumanized landscape. Elements of his paintings are taken from real places but they are modified and generalised. The effect is that he creates universal scenes which could be renderings of any large modern city rather than being anchored in Australia or Europe. The concept of isolation is shown through the individual’s body language and placement of the hands as well as positioning in the painting. She is distant from the other students, as well as the school, showing she does not fit, emphasising her disconnection and lack of belonging. Jeffery Smart also creates a negative feel through the dark colour of the sky and the sadness the girl displays through her facial expression, showing the difficultly to belong and how the individual feels isolation as she has no connection with these people place or groups. Similarly â€Å"In the Folk Museum†, the composer feels alienated not being able to relate to the Australian culture and history. The poem initiates feelings of isolation and disconnection as the poet questions himself and his place in society as he does not experience a link with the history viewed. Both â€Å"St Patrick’s college† and â€Å"The New School† relate to a place and a lack of belonging. Smart furthermore highlights the struggle to belong by the vectors in his painting. This is shown by the lines of the basketball court, fading as they progressively near the individual, emphasising the student’s estrangement from the school. In the same way Mr Cheng experiences a lack of belonging through the vectors employed by the director, as images of his family appear however they fade emphasising his uncertainty of where he belongs. The director revisits the idea of isolation, illustrated through the severed family connections that Mr Cheng has suffered. Mr Cheng’s alienation is echoed throughout the piece as the director emphasises his exclusion throughout the film through Mr Cheng’s portrayal as being secluded from society. This struggle is shown by the projections of his memories on a brick wall throughout the film, creating a metaphor, representing the wall as a barrier, showing that although he possesses these memories he is blocked from accessing his true identity. Peter Skrzynecki’s, ‘The Immigrant Chronicle’, allows one to see the difficulties the poet, as a second generation migrant; experiences, this being, the dichotomy of belonging to a culture which is not his own and the feeling of estrangement from his parents’ culture. This concept is also shown through Jeffery Smart’s painting ‘The New School’ as the individual struggles similar to that of Mr Cheng to relate to an environment which is unfamiliar.

Tobacco and the College-Bound in the New Millennium :: Essays Papers

Tobacco and the College-Bound in the New Millennium Today’s high school and college age Americans will have to deal with the actions and attitudes of those involved in the current debate over tobacco use in America. As today’s and tomorrow’s smokers and non-smokers, we need to understand that aspects of our future are being decided now. What is at risk? Primarily at risk are two things: first, our health and welfare and that of our friends and loved ones, and second, individual liberty. Risks to Health and Welfare The negative health effects of smoking and other tobacco use are well known and documented by nearly every health-conscious organization in the United States. Cancer, heart disease, and most major pulmonary diseases top the list of the most painful and deadly reasons to quit and not to start. It’s estimated that more than one in six deaths in the United States is due to cigarettes alone. More than three million people die every year worldwide from smoking related diseases (Pringle, 44). Besides the mortality statistics are the millions of additional colds, canker sores, cases of chronic bronchitis and incredibly bad breath. Tobacco use is also incredibly financially taxing. Smoking just half a pack a day will cost over five hundred dollars a year if the smoker uses one of the most popular brands, and most young smokers do. Add to that national annual health care costs and lost work revenues totaling seventy billion dollars ($70,000,000,000), and damages from the 38% of accidental fires attributed to cigarettes, and the life-long cost of smoking is easily in the hundreds of thousands of dollars per American smoker (Pringle, 44). Besides the problems smokers cause for themselves, there are others to consider. Exposure to environmental tobacco smoke (ETS), otherwise known as second-hand smoke, is not a significant risk for someone who is only exposed to a couple of hours a week in a neighborhood restaurant. It is, however, dangerous to family and friends who may allow themselves to be exposed for many hours a day so as not to inconvenience a smoker.

Diet treatment for diabetes

People who are suffering the disease diabetes mellitus are not properly informed on the effects of their food intake, how their body works, and provided their best course of action. This means reading labels and sometimes creating personal diet plan without understanding the required quantity and portions of their choices. Planning the meal is a very tedious process especially if one has to memorize nutrients, food groups, and calculate percentages of fat against total consumption. Patients are just getting weary to all these fuss that they gradually revert back to old eating habits again.Information on how the body works when one has the disease is very important. The focus is to educate people on shifting to healthy lifestyles in the most convenient form. The main reason people do not practice good eating habits is simply because they lack the information and the means to achieve it. Diet treatment for diabetes Definition of Diabetes Diabetes mellitus often simply called diabetes i s a common condition that occurs when the body does not produce or use insulin correctly (ADA n. y. ). Understanding diabetes Glucose is the main source of fuel for the body (NDIC 2006).Blood sugar comes from carbohydrate and starchy foods. When we eat, the body breaks down carbohydrates except fiber into glucose which is absorbed by the intestine into the blood. Glucose is then carried to all the cells by the bloodstream. Insulin is a hormone release from the pancreas and released into the blood when glucose level rises. It functions to convert sugar into energy thus lowering the blood sugar level, promotes cellular uptake of amino acids and stimulates the conversion of these amino acids into proteins. Glucose which are not transported to the cells are being stored in the liver and muscles called as glycogen.The liver releases it into the blood when needed. Any change in blood flow also affects the adrenal gland. Symptoms of diabetes The symptoms of diabetes are usually extreme thi rst, extreme fatigue, blurred vision, weight loss, feeling irritable, urinating more than normal, and feeling hungry. One also experiences abdominal pain, pain in the chest or stomach, heavy or difficulty breathing, drowsiness or coma and vomitting. Complications and other illnesses brought by diabetes Patients suffer blindness, kidney failure, stroke, atherosclerosis, gum diseases and heart attacks.To some patients it could be worse like, nerve damage, limb amputation, and in severe cases, death. Patients are at high risk for skin inflammation, rashes, localized itching to even slow healing of the most minor abrasion. Diabetic neuropathy also happens when blood sugar levels damage nerves that carries signal to the brain, spinal cord, muscle, skin and internal organs. Damage is experienced by stabbing, tingling, and burning sensation in the legs, hands and feet especially at night. Fundamental problem of diabetes The fundamental problem of diabetes is the body’s inability to metabolize glucose fully and continually. Types of diabetesType 1 diabetes is noted when the body’s immune system turn against its own cells destroying them including the pancreas like foreign invaders known as autoimmunity. Type 2 diabetes still has the ability to produce insulin but the body becomes increasingly resistant to insulin. Another type is diabetes insipidus which is characterized by people getting thirsty all the time and urinate (polyuria) often waking up 2-3 times at night to urinate and most likely go through the night always drinking water. Another type is gestational diabetes characterized by high blood sugar that develops anytime during 24-28 weeks of pregnancy.Intervention and treatment for diabetes Goal /mission of diet treatment Diet treatment for diabetes aims to reduce the need for insulin and other medication and in the process serve to limit potential damage to the patient’s internal organs as well as boost their immune system. Role and import ance of proper food selection Glycaemic index and insulin index is used as an indicator when constructing therapeutic diets. It aims to control and taper down carbohydrate intake for the purpose of controlling one’s blood sugar tailored according to patient’s state of health.Nothing can be considered as a fully balanced diet unless it contains all the essential nutrients necessary for good health, knowing how much shall be taken and in what forms shall it be consumed. Diabetes cannot be cured but patients may achieve a normal and useful life. Processed food removes fibers and causes the pancreas to produce more insulin. The best way to control the sugar is eating a diet high in complex carbohydrates and low in refined carbohydrates in small but frequent meals. Methods of food and dietary analysisA better strategy is the recommendation of the AOAC method for dietary supplements and nutrition labeling as basis for quality control. Right food combination diets The Zone di et The zone diet centers on a 40:30:30 ratios of carbohydrates, proteins, and fats respectively where one experienced weight lost while simultaneously gaining muscle mass. The key factor in the Zone diet is achieving hormonal balance with a diet plan that actually controls insulin production. Zone diet suggests one eats breakfast within an hour of waking, a snack 30 minutes before exercise, and eat a small snack before bed.The Zone diet encourages one to take lots of fibers and whole grain restricting taking processed food which contains too much salt. This does not prompt the body to convert carbohydrates into fat that is normally stored into one’s gut, thighs, buttocks, or other areas. It is recommended that dieters should drink minimum of eight glasses of water everyday. Zone diet gives patients a hand Eyeball Method in determining the amount of carbohydrates, fats, and proteins they are going to eat (Zone diet info n. y. ). Measure the amount of protein to be consumed at each meal as equal to the size and thickness of the dieter’s palm.Measure favorable carbohydrates portion size as equal to two loosely clenched fists. Allow only one loose clenched fist for low favorable carbohydrates. Measure fats as equal to the size of the tip of your thumb. Dietary Fiber Diets high in dietary fiber are beneficial to both type 1 and type 2 diabetes patients. Dietary fiber refers to plant foods which the body can’t digest or absorb. Consumption of fibers leads to improved glycaemic control and increased insulin sensitivity. Soluble fiber dissolves in water and forms a gel like material and helps lower blood cholesterol and glucose levels.Dietary fibers has the effect of filling you up, slowing down eating, and satisfying the appetite by sending satiety signals to the brain. Conclusion Diabetes mellitus epidemic cornerstone of treatment is plainly diet and exercise. Zone diet best meet the complexities of diabetes balanced sugar requirements by promot ing complex carbohydrates that are high in soluble fiber, a portion of protein and a portion of fats. This insulin control diet returns the body to normal endocrine control by using both insulin and glucagons produced by the body more effectively.Furthermore the body begins to break down fat deposits and use that fat for energy. People are getting the disease and mostly are overweight because they are eating the wrong kinds of food combination and portion or wrong meal patterns. The Zone diet plan is the only plan that concerns itself with the ingenious works of the body’s insulin, proteins, and energy. The Zone diet provides easy ways to measure food intake by the hand Eyeball Method. A lot of diet plans failed because of the complexity of memorizing nutrients and their requirements in food labels.Although the Zone diet could be seen as very effective in treating diabetics, exercise still is a matter of priority. Diet combined with exercise reduces the loss of precious prote in and increases the burning of fat in the process. Other factors like reduction of stress, having adequate sleep contributes to development of insulin resistance. The change of lifestyle should be in addition to the pharmacological intervention of insulin or oral glucose lowering drugs. This is just a matter of understanding the illness, how the body works when one has the disease, and knowing the effects of food intakes with recommended portions.